Forum marketing has been around as long as forums have existed. Forums are
known by a variety of names: bulletin boards and message boards are common
names.
A forum is essentially where people with an interest in a specific topic post
messages, where other people who are members of that forum can reply to them.
It’s a great way to share and learn information about a topic of interest.
Forum marketing is a great way to drive traffic to your site. Now, before you run to
the nearest forum that relates to your topic and post a message about your
wonderful website, you need to know that the quality forums (the forums that you
want to participate in) are not going to allow you to do that.
So, how can you advertise your AdSense site in the forums, without advertising? You
use a signature file. This is allowed in most forums. A signature file is essentially text
that has your name, your website address, and maybe a small slogan. It looks like
this:
First and Last Name
Everything You Wanted To Know About Your Topic – And Then Some.
You use your signature file at the bottom of all of your posts. Some forums allow you
to set up your signature file in your profile, and every time you make a post, it will
automatically be inserted at the bottom.
Now, there are several ways that you can use the forums. First, you can seek out
posts that you can reply to. Second, you can post questions that others reply to. You
can also just post pertinent information.
To find forums that relate to your topic, go to any search engine, and type in your
topic discussion. If your topic is fishing, you would type in fishing discussion. You
will get a huge number of results.
You want to pick out about five forums to actively participate in. Ideally, you will
make at least one post per day in each forum that you participate in, so choose a
number of forums that you have time to post in each day.
When looking at the forums, you want forums where there are a large number of
members – 500 to 1000 are good. You also want one that is active. Look at the dates
of the most recent posts. Were they today or yesterday? If not, the forum isn’t active
enough for your purposes.
You want to avoid forums where all of the posts are advertisements. They may have
a large number of members, and it may be active, but nobody is reading the posts.
Instead, they are just posting advertisements.
Make sure that your posts are relevant and stay on topic. Failing to do so can get you
banned from the forum, and it can also quickly ruin your reputation within your
niche. When you make a post, make sure that it is grammatically correct, and that
everything is spelled correctly.
Never, ever ‘flame’ people in the forums. When you flame someone, you are
essentially starting a fight. This won’t be tolerated. It is, however, okay to disagree
with someone in the forums, as long as it is done in a civil and polite way. Always
remember your purpose – to drive traffic to your website.
When you see a post that relates to specific information on your site, you can drive
people to that page within your post. This is not advertising, because you aren’t
selling anything.
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